OMI is a transport-focused industrial design studio specialising in the future of transport. Based in London, we partner with industry leaders worldwide to shape original, sustainable, and human-centred design to redefine how we move. Our work spans micro-mobility, transport interiors, electric vehicles, aircraft and spacecraft. Each crafted with a detailed focus on practicality and foresight.
Founders Daniel Window and Isabella Trani bring unparalleled experience in transport design. Previously Creative Director at PriestmanGoode, Dan’s influential portfolio includes TFL’s New Tube and the Hyperloop, and has been featured at the London Design Museum. Isabella’s expertise complements this with a focus on intuitive, user-centred design that reimagines the passenger experience.
Core Values
OMI operates as a compact, independent studio, giving us the agility and dedication of a small team with the creative power of a larger agency. Our approach is grounded in originality and precision, providing truly tailored, distinctive design that is both imaginative and functional.
We imagine boldly, but only where ideas can survive engineering, regulation, and reality.
We reduce complex systems into clear, coherent visions that align teams.
We work closely with engineering, marketing, and leadership teams, as peers.
We remain a focused, high-calibre team where impact matters more than scale.
We work where design has the highest leverage before decisions are locked.
We help organisations make the right transport design decisions early.
Process
Our Approach
Our design approach starts by going wide, building dozens of directions to test. Converging together on a solution, we dive deep. Sweating every detail. Removing what’s weak to make room for what matters. Details and ideas don’t follow the design process, they are a fundamental aspect of it.
We don’t decorate after design. Each surface, joint, radius, and shape is born in CAD, engineered for manufacturing reality from the first sketch. Precision isn’t a polish pass, it’s how we work.
We deal in viability. Our prototypes aren’t proofs of concept, they’re your solutions. We cut, assemble, and test designs, evolving ideas into products you can hold, ride, drive, or fly.
Our partners
OMI brought a clarity and ambition to our capsule design that transformed how we think about the passenger experience at the edge of space.
Mara Ellison
Head of Product, Space Perspective
Awards
see more →CORE 77 DESIGN AWARDS
DESIGN BURGER
Behind the Scenes
OMI is an independent studio that offers the experience of a large agency, but with the commitment of a founder-led team.
