- Vertical Aerospace
- 2022
- eVTOL
- CGI & Visualisation, Industrial design, Strategy & Innovation
A first public reveal that put the VX4 air taxi centre stage
Vertical Aerospace is a pioneering British electric aircraft company. To showcase the companies air taxi, the VX4 eVTOL prototype in it’s first public reveal; we supported the design of the Vertical Aersopace stand for the Farnborough Air Show in 2022. The stand centred around the aircraft, with a circular plywood backdrop and feature lighting to showcase the design. This exhibition was extremely well received at Farnborough, standing out from the usual fair and got extremely high praise from visitors and exhibitors alike.
A circular VTOL pad grounds the aircraft, with a gloss floor below to reflect the aircraft an lighting. The circularity then flows around the aircraft creating a clean backdrop to read the aircraft’s lines. To highlight the electrification of the aircraft, the charger was in situ. Colour changing lights were arrayed around to highlight the detailed design.
The VX4 aircraft is a new mode of urban transport. One that’s fully electric, sustainable, and convenient. The aircraft captures the essence of electric flight; combining innovative materiality and considered design.
We played up the materiality of the stand to separate Vertical Aerospace as the sustainable leader, using raw materials such as plywood, OSB and recycled foam, exposed lighting and foliage. Using Vertical’s brand DNA we used brand messaging to highlight Vertical’s partners and mission.
Our co-founders, Dan and Izzy, won a Design Concept Red Dot Award in Mobility and Transportation as the design leads of the VX4 while working at Priestman Goode in 2021: https://www.red-dot.org/project/va-x4-54115
